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持續母乳餵哺 齊為媽咪做多步
Stand By Mums
for Sustained Breastfeeding
Department of Health
We’re delighted to collaborate with the Department of Health to share our perspectives and raise awareness on the topic of breastfeeding.
The creative concept stems from empathy for the challenges faced by breastfeeding mothers — often feeling stretched thin. With the director’s unique visual approach which unlike any typical ad from government, we aimed to create a piece that truly connects with young mothers and helps ease their emotional burden.
KEY VISUAL VERSION A

KEY VISUAL VERSION B

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