In Jan 2022, HKTB continued to extend the 360 Hong Kong Moment campaign to “360 Hong Kong Everyday”, to further maintain HK as the travel destination on top of mind of global travellers, as well as to demonstrate to the world that HK is normal, safe and ready for travellers’ return. While “seeing is believing”, we showcase the normalcy through 12 local ambassadors with an authentic and realistic view of how they adjust their lives yet still enjoying this dynamic city in their own ways under the pandemic.

 

This campaign covers most of the points of tourism interest in a refresh way, from local neighbourhoods to those iconic attractions, providing virtual immersive experiences for foreign audiences.